Diadora Heritage


Caerano di San Marco, Italy

Diadora is an Italian brand specializing in footwear. Founded in 1948 in Veneto, Italy, started off as Marcello Danieli first began working in the trade as a young boy. Diadora’s origins are grounded on the production of climbing boots, but as years came by, they broadened their spectrum. They now produce football, tennis, running, cycling, rugby, athletic shoes, clothing, and fashion accessories. Diadora keeps up the Italian tradition of designing and manufacturing shoes in full compliance with the quality ‘Made in Italy’ standards positioning the brand in the footwear industry.