California | USA
Founded by James Jannard in California in the 70s, Oakley began as an upstart in the BMX industry, selling accessories distinguished by highly innovative manufacturing techniques and materials. The brand’s innovative approach to performance accessories soon brought it to the world of ski goggles and sports sunglasses, where it revolutionized the aesthetic standards of an entire industry with its cutting-edge designs.
the Californian brand has now moved to the streetwear with great success. Its apparel is a fusion of gabber and Clubwear style with inspiration from motorcycling, snowboarding, and cycling to create the freshest and most contemporary urban fashion, while never detaching itself from the world of sports.