Zurich, Switzerland

On’s story starts in Switzerland when 3 friends found themselves sharing one big ambition: to change the world of running. Three-time world duathlon champion and multiple Ironman winner Olivier Bernhard devoted himself to finding a running shoe that would give him the perfect running sensation. In doing so, he crossed paths with a like-minded Swiss engineer, David Allemann who had an idea for a new kind of running shoe. Dozens of prototypes were developed, but the basic concept — cushioned landing, firm take-off — remained paramount throughout. It was this unique running sensation that convinced Caspar Coppetti to come aboard too. Eight years later, you can buy On running shoes at over 3,500 specialty running stores in over 50 countries