OOFOS was the brainchild of a team of footwear veterans and friends, who had been on the forefront of the athletic footwear and the running shoe boom in the 70s and 80s. They felt there was a need for footwear that could help fitness enthusiasts recover from repeated workouts on hard surfaces.

The OOFOS brand launched in the US late 2011 and rapidly became a hit. The OOriginal Sandal features revolutionary OOfoam technology that absorbs 37% more impact than traditional footwear foam materials to reduce the stress on your feet and joints. This technology aids in the recovery process and creates an incredibly comfortable sandal you can wear anywhere.