Fred Perry

 

In the late 1940s, Perry was approached by Tibby Wegner, an Austrian footballer who had invented an anti-perspirant device worn around the wrist. Perry made a few changes to create the first sweatband. Wegner’s next idea was to produce a sports shirt, which was to be made from white knitted cotton pique with short sleeves and a buttoned placket like René Lacoste’s shirts. Launched at Wimbledon in 1952, the Fred Perry tennis shirt was an immediate success. The brand’s logo is a laurel wreath. It was based on the original symbol for Wimbledon. The logo, which appears on the left breast of a garment, is stitched into the fabric of the shirt.

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