Footwear giant HOKA ONE ONE® teams up with Seoul-based lifestyle brand thisisneverthat® in new footwear and apparel collaboration.
Both collaborating brands put together their best efforts to provide a new perspective to contemporary streetwear. Founded in 2010 thisisneverthat® is known for its constant references to 90s Korean subculture, which is greatly linked to American pop culture as well, with its timeless products, and brand dynamism.
The star of this new collaborative project is the Speedgoat 4, which comes dressed in a risky all-white colorway upper with blue accents throughout the shoe. Its Vibram® MegaGrip outsole offers a maximal cushioning experience and its surface adequately designed to handle rough rugged mountain terrain provides a smooth ride on any surface. In other words: a perfect shoe for any user who loves exploring. From the streets to the high summit.
“Before working with HOKA, thisisneverthat® had never developed true performance products. The collaboration combines thisisneverthat’s unique aesthetic vision with two of HOKA’s defining features: its technical prowess and its signature blue color,” said Jinwoo Park, Designer of Special Projects for thisisneverthat®.
Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, tastemakers, and everyday athletes. Thisisneverthat has a unique voice; they build premium products and they do it in a disruptive way. This complements HOKA’s voice nicely, and this partnership helps celebrate what both brands do best.
The collaboration between these two innovative brands is now available in selected retailers. You can find the HOKA x thisisneverthat Speedgoat 4 at our online shop www.theroombarcelona.com or in-store in Barcelona.
This limited edition new drop is inspired by the intersection of mountain tech and streetwear. This time, HOKA ONE ONE and thisisneverthat, deliver their own take on the Speedgoat 4 silhouette, as well as a small apparel capsule designed for active use, exploration, and all-day wear.