Umbro

UMBRO

Manchester, UK

The British sports label, which rose to prominence in the UK football scene through the mid-nineties, has enlisted the help of Italian retailer Slam Jam for its 2024 revival. Umbro introduce a new line inspired by stadium security, seamlessly blending formalwear with sportswear in their signature style. Rooted in British culture, the line pays homage to heraldry, check patterns, and crafts a fresh narrative by reimagining the aesthetic of security personnel, staying true to the football-driven DNA of the Manchester-based brand.