Giant PUMA as teamed up with Dubai-based fashion company LAMA JOUNI on a limited-edition capsule. The release is the first line under the sportswear brand’s collaborative platform, Co.Creative. The initiative is slated to facilitate partnerships between PUMA and emerging global brands by working directly with creative trailblazers from the fashion and music industries.
For the first range, PUMA chose to launch an exclusive Thunder Rive Droite footwear collection and athletic-inspired apparel. The collab is being helmed by PUMA’s Senior Head of Select, Yassine Saidi, who handpicked Lama Jouni.
The silhouettes debut with the PUMA Thunder Rive Droite in “Deep Lagoon/Orchid Bloom” and ”Glacier Gray/Barbados Cherry.” Specs include an leather, nubuck and suede upper, alongside a heel loop. The former features mostly grey on the upper, while the latter has hits of bright red. Additionally the branded apparel in the line arrives in the form of a velour top, hoodies, an off shoulder top and cargo sweatpants.