Founded by Melbourne artists Micha Hollenbach and Shauna Toohey, Perks and Mini, abbreviated to P.A.M, has attracted a cult following for its delightfully bizarre streetwear since its inception in 2000. The brand’s uniquely multidisciplinary practice has spawned countless collaborations with labels like Neighborhood, Suicoke or Aries. While outside the realms of fashion, P.A.M regularly commissions the work of music producers, writers and fine artists to enhance the P.A.M experience. Exaggerated proportions, hyperbolic colour and hallucinatory graphics are the consistent signatures of a brand famous for rejecting consistency, making P.A.M one of the most exciting Australian labels to watch.
