Suede 50th Anniversary – Rudolf Dassler

PUMA announces the 50th anniversary celebrations of its iconic Suede silhouette and on this day in 1968 at the Summer Games in Mexico City, American athlete Tommie Smith broke the 200m world record in PUMA spikes, who then walked to the victory stand carrying a single PUMA Suede on his left hand.

Marking 49 years since the Suede’s first and greatest moment in sport culture, PUMA is officially kicking off the year-long celebrations through its 50th Anniversary in 2018.

To honor the Suede’s legacy, PUMA is partnering with brand and icons in music, fashion, street, and pop culture to introduce 50 unique drops of the classic silhouette as well as re-releases of beloved OG styles and brand new iterations.

The first one was Puma Suede x Rudolf Dassler Puma’s founder. This commemorative edition draws from the original colorway of the silhouette, which results in a clean and simple look comprised of a black suede upper, a contrasting off-white suede logo stripe, a white midsole and the signature gold foil PUMA Suede branding. Other special details include luxe leather lining and the vintage ’50s PUMA logo at the tongue tab and heel embroidery. This 50th anniversary Suede also comes in special edition box and is accompanied by a thematic black leather and tan suede backpack.

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